Ciara x Pandora.

Pandora, known for their iconic charm bracelets, no longer had fashion credibility with millennials. At the same time, the queen of the 2000s, Ciara, was reemerging in the public eye with her own music comeback and rumors of a long overdue album. So, we aligned Pandora’s reemergence with Ciaras, teasing the first mini music video and song rendition dropped by the artist in years, teasing her new jewelry collab with Pandora, and exclusive IG shopping event for followers.

Project: Product Launch, Social Event
Role: Associate Creative Director, Copy
Skills: Campaign Concept, Script and Social Copy
Team: Maria Barreto (ACD Art Director)
Directors: Colin Tilley (Launch) Dewey Nicks (Mother’s Day)