Arc’teryx.
Known for technical outdoor gear, Arc’teryx, caters to the hardcore athlete reaching epic, unattainable and inaccessible places. Skiing off cliffs. Grunting up climbings. Feats of strength. But if you don’t fit that mold, it’s hard to see where you fit in. Here, we make epic the smaller moments of human intrigue found in the outdoors. By subtracting hardcore action shots, we allow the imagination to complete the narrative rather than defining the outdoors for you.
Project: Out of Home Campaign Concept
Role: Copy Creative Director
Skills: Campaign Concept, Copy, Ski & Climbing Culture
Partner: Jess Cassidy (Art x Design)
*Please note assets are sourced, edited and manipulated for moodboard purposes