Women’s health.

The top 10 surprising social media censored words? “Period, uterus, nipples, puberty, vulva, vagina, miscarriage, menopause, infertility and boobs.” So if you’re a woman, how do you discuss and connect with other women about health? And, if you’re a sexual wellness brand, how do you talk anatomy without getting censored?

A full-frontal campaign with :60 seconds of non-stop crotch shots to deliver wellness facts straight from our lips to your ears, celebrating vaginas of all shapes and sizes. And since, all women having access to vaginal health is essential, we birthed a new brand tagline “Know yourself well” for Ph-D, a vaginal wellness brand.

Project: Visual and Verbal Rebrand,
Brand Platform
Role: Copy Creative Director
Skills: Campaign Concept, Creative Strategy, Script, Visual Concept and Shot Direction
Partner: Hollie Fraser (CD Art ) Marysia Makowska (Director)