Herbal Essences.

Although many shampoos claim to be natural, Herbal is still one of the only brands to use real ingredients. To highlight this competitive point, we teamed with insta influencer & fashion illustrator @moomooi to dress up her internet famous ‘flower girls’ with Herbal Essences, making them the star of the show. Known for her use of botanicals, Meredith Wing was a natural fit for this shampoo launch.

Project: Product launch, 360 campaign
Role: Senior Copywriter
Skills: Voice Development, Script, Headlines and Social Copy
Team: Maria Barreto, Lindsey Katon, Audi Umali (Art ) Kathleen O’Brien, Bryan Burns (Copy) Meredith Wing (Illustrator) Chris Dooley (Director)